![]() “Optimizing decisions for profitable growth is a mandate for every modern brand,” said SoundCommerce CEO Eric Best. ![]() The SoundCommerce platform ensured data continuity through our e-commerce storefront platform migration - and in the process unlocked our data across departments and systems for strategic campaigns and decision making.” Acting as our data warehouse at Rainbow Shops, SoundCommerce makes it easy to combine years of data across both Salesforce Commerce Cloud and Shopify. It basically allows us to do all of the things that we need to do which require a real-time data warehouse. We use the platform to track order flow and state across our operational systems. “SoundCommerce ‘watches our back’ like an early warning system,” Cost said. SoundCommerce has created a platform that we can build on, bridging a decade of order history across all of our customers, to drive better customer experiences and optimize customer lifetime value.” We now have a cloud data warehouse in place for the long term, aligning our work with our most important success metrics and KPIs. “In the process, SoundCommerce became a strategic and company-wide data solution for Rainbow. “We adopted SoundCommerce to solve a specific data unification problem during our e-commerce replatforming,” said David Cost, VP digital and e-commerce at Rainbow Shops. Weeks before the start of the 2020 holiday shopping season, Rainbow implemented and integrated Kustomer technology in an effort to provide customer service agents with real-time request resolutions, an integrated view of the customer, operational efficiencies, and a more seamless customer experience across channels. In fall 2020, the retailer deployed the Facebook-owned Kustomer omnichannel customer service CRM platform. Rainbow Shops has been focusing on improving the omnichannel customer experience for the past year. ![]() As a result, Rainbow Shops intends to coordinate decisions and action across marketing, fulfillment and supply chain operations, merchandising, customer service and finance. The SoundCommerce platform and retail data model are designed to combine, validate, and stage customer, order, shipment, product catalog, digital marketing campaign and merchandising promotion data. Leveraging the SoundCommerce implementation, Rainbow Shops is unifying more than eight years of granular transactional order history and customer engagement data to unlock insights and enable action across its omnichannel operations, from initial customer click to doorstep delivery. The company adopted SoundCommerce to unify and activate all data across its legacy Salesforce Commerce Cloud and new Shopify e-commerce storefronts, with the goal of ensuring continuity of customer experience throughout a replatforming initiative. The omnichannel retailer’s e-commerce business has grown almost 900% in six years, achieving a 44% compounded annual growth rate. Rainbow Shops is deploying decisioning technology from SoundCommerce on its e-commerce site. 1.5: Introduced new shirts, hats, and glasses.A specialty fashion retailer is adapting to explosive growth in its online business by integrating various streams of e-commerce data on a single platform.Prior to 1.4, hats were only available from the Adventurer's Guild, at certain festivals, from the Abandoned House, and in a small number of other locations. Prior to 1.4, shirts and pants could only be selected on the new game character customization menu or at the Shrine of Illusions and were not separate items. 1.4: Introduced, new shirts, hats, shorts, skirts, and pants added.Similarly, invalid tailoring items placed on the spool will cause cloth to be greyed out. Some items that cannot be used to tailor clothing will not be greyed out until cloth is placed in the feed. The resulting item in the feed will be called "Custom-tailored ". The item on the spool will be consumed in the process. To custom-tailor boots or shoes, place the item with the desired stats on the spool at the upper right and the item to be tailored in the feed at the lower left. An Ostrich eggshell repurposed into a helmet.īoots and shoes cannot be created, but the stats can be transferred from one pair to another.
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